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Perfecting your pricing & sales strategy to maximize profits


The Details

Pricing can be one of the hardest things to get right in your business.  Trying to figure out how much to charge to communicate value, generate profits and reach your target audience can be frustrating. This Work Session is perfect for you if you're ready to get to WORK and finally price your products and services to sale!

What you'll accomplish...

  • Understanding the fundamentals of pricing and sales

  • Comprehensive, easy to use pricing workbook

  • Feedback & coaching on your prices

  • Sales conversations practice & coaching

April 11, 2023

9 AM - 3 PM CST


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Quarterly office hours for accountability and Q&A with the presenter


Invitation to attendees-only community to network and receive support


Your Expert

Sanaz Falahatpisheh 

We're bringing her back! After her Sales Negotiation Workshop, attendees were dying for more and requesting that we bring Sanaz back for round two. We, of course, listened!

"Awesome session and super helpful. Please keep these kinds of sessions going!" -Attendee


Sanaz Falahatpisheh has over 13 years of experience in Enterprise Sales and Management Consulting. She received her bachelor's degree in Economics from Rice University and her MBA from Fuqua at Duke University. As an account executive at Microsoft and Salesforce, she managed several of the largest enterprise accounts averaging $80M in business. Now she has turned her focus to helping other women gain the same valuable commercial skills with the Athena Advisory Group.


The Agenda

We don't waste time! We get right to WORK! 

During your Work Session, you will not be sitting idly taking notes. You should expect to...

  • Have your laptop open

  • Get to work shortly after the start time

  • Receive feedback from Sanaz and other coaches in the room

  • Engage in transparent conversations with other business women

  • Finish the day confident in your pricing and sales pitch!

​Start Time: 9:00 AM CST


  • Networking + Introductions

  • Pricing 101

  • Your Pricing: Value Prop, Differentiators, Negotiation Levers, Feedback

  • Small Group Pricing Workbook Completion

  • Pricing Feedback + Coaching

  • Lunch is served

  • Sales and Negotiation Principles

  • Sales Conversations Practice

  • Takeaways + Next Steps

End Time: 3:00 PM CST

The Agenda

Our Partners

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Frequently Asked Questions


Why is it called a "work session"?

Our participants are busy entrepreneurs. A Work Session is focused on execution DURING the session. Expect work time, practice, coaching and feedback.


What is the investment? Can I make payments?

The investment for a Work Session is $295. We offer a buy now, pay later option at checkout.


How many people will be in my work session?

To give attendees personal attention, coaching and support, Work Sessions are limited to a maximum of 20 participants.


What do I need to prepare for the work session?

There is no required preparation. We recommend that you have your business expenses and costs for materials handy for reference.

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